Carnaby Kaleidoscope! Carnaby announces Christmas installation for 2021

Monday, 27th September 2021

Carnaby Kaleidoscope 2021 CGI

Carnaby is world famous for their iconic Christmas installations and are pleased to announce the theme for 2021; Carnaby Kaleidoscope.

Visitors will be immersed into a kaleidoscope of shimmering neon butterflies that will be illuminated on Thursday 4th November with an experiential shopping party.

Over 600 sparkling butterflies will flutter down Carnaby Street, Foubert’s Place and Newburgh Street.

Each butterfly is hand decorated with reflective wings and bright neon patterns. The Carnaby arch will shine bright in pink shimmer disks with brightly coloured 3D butterflies perched above.

The installation is in collaboration with charity partner Choose Love, to highlight and support the urgent need to raise funds for refugees around the world,with an additional fundraising stream for Afghan refugees.

Choose Love will have a pop up at 3 Carnaby Street selling an amazing line up of limited edition products, with a constant stream of celebrity guests popping up to serve customers.

Celebrity supporters include Laura Whitmore, Dermot O’Leary, Dawn O’Porter, Annie Mac and Carey Mulligan.

The unprecedented Christmas installation will highlight butterflies’ powerful metaphoric representations of life exemplifying spiritual rebirth, transformation, change, hope and life.

By definition, the meaning of Kaleidoscope is not only a term for a group of butterflies but also a constantly changing pattern or sequence of elements.

Over 100 shops, bars and restaurants will come together on 4th November   from 12-8pm, for a shopping party to offer exclusive 20% discounts along within store events, free drinks, goodie bags and more.

Visitors can enjoy live music on Ganton Street from Sister Suzie and salsa band Conjunto Sabroso amongst others.

Activities include Christmas wreath making, glitter makeovers and more.

Tickets are free at

Simon Quayle, Shaftesbury Director says:“We are proud to welcome back Choose Love as our charity partner this year and help highlight all the fantastic work that they do, and with their pop up experience returning everyone has a chance to get involved in supporting this wonderful charity.

This year’s butterfly theme represents a time of change and emergence, something we’ve all gone through during recent times, and we look forward to welcoming visitors to Carnaby to experience this beautiful and unique installation.”

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