Gunners on the right track with new kit?

Latest Arsenal tops inspired by the underground’s blue and white ‘moquette’

Friday, 21st January — By Richard Osley

Arsenal 03-Shirt cut outs

‘Emile Smith Rowe’ models the new kit. Photos: Transport for London

IF you’ve ever been sat on the Piccadilly line and looked at the seats and thought “that would make a good T-shirt” – and most of us have – then you’re in luck.

Especially if you’re an Arsenal fan.

The latest club shop merch released yesterday (Thursday) were train-ing kits inspired by the underground’s blue and white “moquette” – a posh word for fabric.

It is a product of a hook-up with both adidas and Transport for London – and was launched with a startling, and unsettling to some, marketing exercise.

Models wore masks of Arsenal players Emile Smith Rowe, Thomas Partey and Mana Iwabuchi. This gave the impression of an army of Smith Rowe clones waiting for a train at the Arsenal tube stop.

A fantasy perhaps for fans who want more players of his calibre on the pitch, but described as a “b grade horror flick” when TfL pumped out the promotional shots on its social media channels.

“If I see people with these masks on the train, I’m screaming,” said one responder.

“Freaky – just like the fans,” said another in the replies, as readers digested pictures of a mass of commuting Smith Rowes – the collective noun for which has yet to be formally established.

The station’s area manager Warren Macdonald said: “Arsenal station has had a deep relationship with the football club for almost 90 years and there is nothing quite like the atmosphere on match day.”

The stop was originally called Gillespie Road – the tiled lettering can still be seen – but the name was switched to simply “Arsenal” in October 1932 after lobbying from legendary manager Herbert Chapman.

It helped cement Arsenal’s place in north London less than two decades after it had made a switch from south London.

It was revealed two years ago that rivals Spurs now want a station named after their club and have lobbied TfL to rebrand White Hart Lane on the overground as “Tottenham Hotspur” following the construction of its new stadium.

When the Gunners moved from Highbury to the Emirates Stadium, some locals started a petition to bring back the “Gillespie Road” name, but the campaign did not get off the ground.

Getting shirty

Arsenal may be well known for their splendid red and white home kits, but the club can go off script when it comes to the rest of their gear.

(1982) a dabble with green

(1991) the bruised banana

(2020) marble swirls

Related Articles