THE Huw Edwards saga turns this way and that way, and now it’s the moment where The Sun faces the fire.

With the newsreader’s wife explaining he is receiving medical care, the newspaper is now at the centre of a million “how could you?” tweets and comment articles about mental health and the mean media.

And yet how did The Sun’s story develop into a national obsession?

It was of course aided and abetted by every single other newspaper and all the talk radio stations too – even the ones you like. They all happily chased follow-ups to The Sun’s articles and fed this ugly media cycle.

Big news groups, including those owning many local papers, are now dictated by online metrics and trending topic graphs, so began drumming up seemingly unconected content about Edwards’ salary and so on.

Web articles were no doubt silently tagged so anybody searching his name would reach their sites, even before his identity had been confirmed on Wednesday.

Then there were the earnst souls who have spent inordinate amounts of airtime… telling us that too much time was being spent on all of this. You’ll have folks like Alastair Campbell saying they wish Edwards some privacy before endlessly extending the discussion on BBC News with his own thoughts.

You’ll have broadcast journalists tweeting that people’s private lives are not their interest, before their own shows inevitably use the case to debate modern media.

And now I do the same here. On and on and on…

But we already knew our media diet was unhealthy: this is a world where Good Morning Britain could seemingly could not find anybody else in the UK to host a discussion on the protest confetti thrown at George Osborne’s nuptials but Ed Balls – one of the actual wedding guests!